When the TV came out we thought the radio would die out
When cell phones came out we thought landlines would disappear
Each of these technologies today coexist, and each has its own pros and cons. There are cases though when the choice is fairly obvious.
Everyone wants a relationship with the customer - from the guy selling onions to the toothbrush maker. Some customers just want to consume and not get involved - well, there’s even a category for that.
No doubt viral marketing, CRM and cultural marketing have their benefits. The future of marketing is probably going to be at the intersection of reality with the digital world.
When that happens relationship marketing will seem like a fad. Its here to stay.
