December 2010
5 posts
The Strategic Love Triangle
This is the final post in my three-part series. So far we have identified a need for inclusive language that incorporates what is important in marketing today. The closest we have come to forming a basis for marketing’s identity is branding. However, today I would like to go beyond just brands, towards a more strategic approach to marketing.
Historically, a ‘brand’ referred to...
Branding and Identity
Yesterday I asked: what is important in marketing? I want to tackle this question with you, so if you have anything to share or add please do so.
We don’t get a clear picture around what is important just by looking at organizational structures. I think the answer lies beyond defined roles and responsibilities and is actually embedded in the language of marketing.
For the sake of argument...
1 tag
Marketing because..
Over the next couple of days I will be talking about identity in the context of marketing. In order to do marketing effectively, we need to first understand our focus. This gives us perspective and a sense of who we are in relation to our surroundings. Most marketers would agree they are important in the organization they work for, some would even go so far as to say they are indispensable! They...
“This place is a dream. Only a sleeper considers it real. Then death comes like...”
– Rumi (via oceanofmind)
